What 10 years of building teaches you
Ten years is a long time to work on one thing. Long enough to see trends rise and fall. Long enough to rebuild the same system three times. Long enough to learn that most advice about building products is wrong — not maliciously wrong, just too short-term to matter. Here is what actually sticks. Consistency over intensity The internet rewards intensity. Launch weeks. Viral moments. Growth hacks. But platforms are not built in bursts. They are built in thousands of small decisions made over years. ...